There are several components to a company’s marketing mix. When it comes to online and social media, many businesses don’t know where to invest their money to see the biggest ROI. As social media becomes more powerful, it is important to identify the right metrics to help you reach your target audience. In this blog post, we’ll discuss three ways to boost your online lead generation through influencer marketing, content marketing, and SEO.
One of the big focuses in social marketing today is influencer marketing. But do you know why and how to implement an influencer marketing strategy? The idea behind influencer marketing is that if you can get one person to tell something to their large audience, their audience will listen, and thus increase brand awareness, traffic to your site, and essentially you’ll generate more leads through your site.
Two main objectives when using influencer marketing are:
- To get your content to spread and be consumed by your target audience
- And to get your target audience to respond to your call-to-action
By leveraging the right influencer, creating quality content to engage your audience, and identifying your target audience, you can drive brand awareness, customer engagement, and boost sales.
When creating content for your website, social media, and other marketing programs, it’s important to know that content is king; people want valuable content to enrich their experience with your brand. The purpose of content marketing is to attract and retain customers by consistently creating relevant and valuable content with the intention of enhancing the consumer’s behavior. It is an ongoing process that should be integrated into your overall marketing strategy. You want to communicate with your customers without being too salesy, instead you want to deliver information that makes the buyer more intelligent. The belief is that if a company provides valuable content the consumer will ultimately reward them with their business and loyalty.
So where does search engine optimization (SEO) fit into all of this? If you haven’t guessed by now, content is the most important thing that you are putting in front of your consumers. Creating the right content is key, which is where SEO comes into play. SEO is creating content that pleases the search engines so that your company will be found in searches. By incorporating SEO into influencer marketing, content marketing, social media, and other online marketing strategies, you increase your chances of being found by your target audience.
Influencer marketing, content marketing, and SEO all play a vital role in generating leads online. On June 25th at 11:00 am PST, Jennifer Beaupre, an influencer marketing expert & business consultant, Marc Gutman, online meeting tools expert, and Chris Raulf, SEO expert and owner of Boulder SEO Marketing, will present how anyone can implement these marketing tactics and technologies into their communication mix in order to create a winning online lead generation strategy.
Registration for the online session is free but space is limited; learn more and reserve your seat today for webinar: Boost Your Online Lead Generation: The Power of Influencer Marketing, Content Marketing, SEO and Online Collaboration Technology
For additional information, please email us at info(at)boulderseomarketing.com