The buzz continues to grow around content marketing, and for good reason—when done right it works. That said, as the lines between search engine optimization (SEO) and content marketing blur it is necessary to revisit traditional SEO and content optimization techniques. Search engines continue to evolve, becoming more attuned to content versus keywords by applying greater semantic intelligence. New solutions are entering the market specifically tailored to content marketing, and understanding these new technologies is essential to get the best results from your efforts and investments.
In this webinar, Skip Besthoff, CEO of InboundWriter, and Chris Raulf, Founder and President at Boulder SEO Marketing, shared their thoughts on how the content marketing landscape has evolved, the challenges content marketers face today and how to use both traditional and new ways to create content that will drive traffic to your website.
In this 45-minute webinar recording, you will learn:
- How the content marketing landscape has evolved
- How to determine success of your content
- Traditional and new ways to create successful content
- Case studies and best practices
Targeting web content authors, marketing and communication professionals, this webinar is also great fit for anyone interested in increasing organic search traffic to their website by deploying a winning content marketing strategy.