The Internet continues to remove barriers and enables digitally savvy businesses to market their products and services on a global scale, allowing even micro-sized companies to compete with larger competitors around the world.
Digital marketing has become one of the most affordable and effective ways to engage with new and existing customers and to build and foster your brand across multiple channels. Yet, despite the remarkable array of digital marketing technologies available to any company nowadays, many businesses still struggle to implement a customer-centric and digitally focused strategy that yields the desired results.
Originally held on Wednesday, January 21, 2015, in this 60-minute complimentary webinar, Julio Viskovich, a Forbes Top 30 Social Selling Thought Leader and VP of Marketing at rFactr, and Chris Raulf, an Online Marketing Institute Top 40 Digital Strategist, will provide actionable tips and best practices that will accelerate any company’s digital footprint in 2015.
SEO audit and training expert Chris Raulf will provide an introduction to the five fundamental pillars of search engine optimization and explain why social media is a crucial component of your overall digital marketing strategy. Social selling authority Julio Viskovich will provide insights on why social media isn’t something organizations should jump in to and explain in detail how to create a winning social media strategy.
A carefully planned strategy and tactical approach is needed to avoid disasters and optimize for success. This webinar is designed to help small and large organizations embrace the collaborative economy and maximize results with a carefully planned social media strategy. Some of the key items Julio will discuss include:
- How to plan an effective social media strategy
- How to minimize risk with a social media policy and triage process
- How to effectively empower your team to use social media
About the Presenters
Julio Viskovich, VP of Marketing at rFactr, has trained over 10,000 marketing and sales professionals. He has also been featured by Forbes as a Top 30 social selling thought leader and has held corporate training positions at both Microsoft and HootSuite. Julio holds a 3rd degree black belt in public speaking. Julio provides a mixture of intense knowledge and passion with a high energy and engaging style to reach your audience. His sessions go beyond high level ideas and into tangible actions that produce real results.
Chris Raulf is an SEO training and digital marketing expert and the founder of Boulder SEO Marketing, a boutique SEO consulting agency located in beautiful Boulder, CO. Chris assists local, national as well as international clients with all of their SEO, social media, content marketing and online marketing needs. Chris has two decades of digital marketing expertise under his belt and The Online Marketing Institute recently added him to their “Top 40+ Digital Strategists in Marketing for 2014″ list.”