Communicating with potential customers in their native language is crucial to increasing the chance of getting their business. Yet, many businesses still shy away from translating and localizing their website into foreign languages because of its perceived complexity. And if businesses decide to localize and translate their website into new target languages, they unfortunately often neglect to properly optimize the multilingual versions for Google search.
New offerings such as Net-Proxy make it a breeze to translate and manage multilingual websites nowadays. However, an international search engine optimization (ISEO) campaign has to be carefully planned and needs to start before getting the website translated. In a complimentary, 60-minute, webinar on Thursday, November 5, 2015, Chris Raulf, international SEO expert and founder of Boulder SEO Marketing, and David Sommer, Director of Strategic Operations at Net-Translators, introduced attendees to international SEO and website localization and optimization best practices.
Chris and David will discussed:
- How to start on the right foot; an introduction to the five pillars of SEO
- Multilingual keyword research
- International search engine optimization fundamentals
- Website localization and translation options; which model best fits a company’s needs
- Tools and technologies to support the international search engine optimization process
This webinar is ideal for anyone involved in creating or managing multilingual websites. Space is limited and registration is available on a first-come-first serve basis.
About the Presenters
Chris Raulf, Founder and President of Boulder SEO Marketing
Chris Raulf, a native of Switzerland, is a 20-year veteran of the internationalization and localization industries. Chris earned a Swiss Federal Diploma in Business and Marketing and traveled all over the world before settling in Boulder, CO. He founded and owns Boulder SEO Marketing, a Colorado-based digital marketing firm, which was recently name a “Top 30 SEO Agency”. His international background makes him one of the few professionals in the industry who truly live and breath international search engine optimization on a daily basis. Learn more about Chris by connecting with him on LinkedIn.
David Sommer, Director of Strategic Operations at Net-Translators
David Sommer serves as Director of Strategic Operations, responsible for driving key company initiatives in process improvement, quality, and cost reduction. Previously, Mr. Sommer held the position of Senior Localization Project Manager. He joined the company in 2004. Prior to Net-Translators, Mr. Sommer was Marketing and Sales Manager at the Software Testing Labs of the Standards Institution of Israel.