To be a successful marketer today, you need to understand how Search Engine Optimization (SEO) works in getting your company to show up in the search results of your buyers’ search engine activity. The first step in creating a successful SEO strategy is to understand what keywords your customers are using to look for your company. The Right Keywords = The Right Content. Build the knowledge of your customers into an effective content strategy. If Search Engine Marketing is knowing the keywords for customers to find you, then Content Strategy is having the content they are looking for. Content Strategy and Search Engine Marketing (specifically, keywords) go hand-in-hand. Your content needs to include keywords so that it can be effectively indexed by search engines. Getting indexed with the right keywords means you are getting found by the right customers.
You can not buy your way to the top. Companies need to earn their way with both paid and organic search, this is due to a “quality score” set by search engines (Google, Bing, Yahoo). The quality score is calculated by these search engines and requires you to have the content buyers want and have the content (SEO keyword search) that your buyers are searching for. It is also important to be a credible source. This is determined by the number of people who link to you and the size and credibility of those sites. It is also important to include concepts such as tagging, url composition, and anchor texts. The bottom line, Better Keywords = Better Customers.
Contact us to learn more about SEO keyword research and other tools to help improve your website.