Search Engine Optimization (SEO) is a collection of methods to gain traffic to your website by optimizing your website so that it appears more relevant than other website’s you are competing with. By using the right keywords, optimizing web content, online link building, and a variety of other tactics, a website becomes more appealing to search engines like Google, Bing and Yahoo. The benefits of a properly executed SEO strategy can be tremendous and can translate into increased web traffic, brand awareness, customer satisfaction and sales.
At Boulder SEO Marketing we can design a Search Engine Optimization and Social Media Marketing strategy to deliver a full-circle solution that not only focuses on SEO but also supports your social media presence and overall online engagement with your current and prospective customers. Contact us to find out how we can customize a package that best fits your needs.
We also teach search engine optimization and online marketing. Learn more about our upcoming SEO training classes.
Keyword research is the most important task in order to implement a successful SEO, social media and internet marketing campaign. We’ll identify new, or review existing keywords, and discuss with you the most applicable keywords that your target audience would use to find your site and / or products and services.
Content is king: The content of your website is extremely important for search engines as they consider your website’s relevancy and importance based on both meta tags and content in relation to the important keywords.
Meta tags are an important part of the code of your web pages. They include a concise summary of the web page content and include relevant keywords. The most important meta tags are the title, description, keywords and alt tags.
Hyperlinking is a vital part of a complete search engine optimization campaign that helps find search engines other pages on your site.
Creating optimized listings of your business on the major search engines and other high-profile sites, including industry specific websites, is a highly effective SEO strategy and will lead to higher rankings in search engines for your target keywords.
Adding your business information to relevant online directories will give you valuable backlinks to your website. Getting a link back to your site from a reputable online directory tells search engines that your site is “important” and ultimately supports your site to rank higher in general.
Press releases are one of the most effective ways to update a website with regular fresh content. Optimized press releases send traffic back to your website, get picked up by journalists and bloggers, get published in industry publications and are highly effective for SEO. Learn more about our Search Engine Optimized Press Release Packages.