Are you looking to expand your products or services beyond the borders of the U.S? Gone are the days of doing business strictly on a domestic level. In 2013, according to EMarketer.com, B2C E-Commerce spending in the U.S hit $384 billion. In the graph below, you can see where the U.S has progressed in global E-Commerce sales compared to other countries in the top 5 from 2011-2013:
Find New Markets
The question arises, how can a business owner take their product or service and offer it on a global scale? A great place to start is with Google’s Global Market Finder. Google describes its Market Finder as a free online tool that allows you to locate new potential markets based on keywords users are searching for within your industry.
Getting around Google’s Global Market Finder is fairly simple. First, you must plug in your location and language for your target keywords. Then, once you have determined your target keywords for your industry, type them into the “Keyword(s)” field. The Global Market Finder also allows you to choose which global markets you intend to target in the “Filter” field. You can select from different regions such as the G20 economies (as seen below), the European Union, or the Americas
As an example, let’s say you sell mobile phones in the U.S and intend to sell your phones to a global market. The Global Market Finder will show you which countries have the highest search volume for the key search term “cell phone”.
From this data, you can see the best result comes from Germany. With over 76,000 local monthly searches for the term “cell phone”, Germany may be a good target market to begin your ad campaign.
Another great feature of the Global Market Finder is language translation. Google will automatically translate your target keywords into the language of your selected market. Once the keyword is translated, the tool will rank your keyword by combining suggested bid price, search volume, and the keyword’s overall competition. Market Find is a great resource for answering the question, how competitive is your market/product globally? It also puts a pulse on how competitive your market is compared to other countries around the world. Considering this translation is automatic, it is key to always double check that your translated or localized terms are accurate for your business and industry.
Google’s Global Advertiser
Another great tool to use as part of your global ad campaign is Google’s Global Advertiser. The Global Advertising Tool is a great resource to explain to business owners and advertisers how to execute ad copy, keyword translation, and the optimization of international ads.
SEO Training and Digital Marketing Workshops
Taking your SEO campaign global can be a challenging task. Boulder SEO Marketing offers SEO training and consulting services and we often present complimentary webinars and digital marketing workshops. Send us a message or call us at 720-263-1736 for additional information.