With over 1 billion people on Facebook, there is no time better than the present to reach out to your customers on this social media giant. The biggest misconception that many business owners believe is that managing your page is “free”. There is no need to remind you that everything in life and business does not come free. Facebook Ads are a great and affordable way to expand your reach and get that phone to ring!
Pinpoint your Goals
Before placing your ad on Facebook, you must ask yourself, what are your goals? Are you trying to grow followers? Do you have an upcoming event you want to promote? You must have clear goals in mind then you can create a base for your ads effectiveness later on in your campaign.
Facebook is a great place where you can build your marketing strategy with a local focus. As a small business, marketing is all about keeping users engaged with local specific content. Facebook Ads allow you, as a business owner, to execute a campaign based on age, location, and interests. Knowing your demographic is also critical to running a successful Facebook Ad campaign.
Sponsored Stories or Promoted Posts?
When placing an ad on Facebook, you have a couple of options. The first is the promoted post option. Promoted Posts allow you to create a post and simply target your audience and your overall budget for the promotion. Something to note, you will only be charged if the person you are advertising to takes action and clicks the ad. Promoted Posts are a form of Pay Per Click Advertising.
On the other end of the Facebook Advertising spectrum lies Sponsored Stories. Sponsored stories are messages that appear directly in your newsfeed. These messages are intermingled in your personal newsfeed and appear in the same format as what your friends may post. As a business owner, you can also target your audience by interest with Sponsored Stories.