Content marketing creates content that people want to read, whereas SEO aims to create content that pleases search engines. Gone are the days of creating cheap, machine-friendly SEO. Now, content is king and is what search engines look for to rate your website.
Google gets over 100 billion searches every month, according to Search Engine Watch. Social Media through bloggers and social sites is becoming the new trend for top traffic sources. It’s important to know how to use both search engines and social media to improve your search ranking. Create quality content and engage in social media, you will see a big impact on your rankings.
A social media marketing strategy should start with blogs whose focus is content distribution — getting their stories and headlines on other blogs or news sites across the web (this can be achieved through Press Releases). Done well, this can build honest links to a site, indicating to Google that brands with authority trust a site’s content enough to publish it on their own.
Bottom line, create good content that readers want to read and that pleases search engines.
To learn more about content marketing and how our SEO Marketing Agency can help your business, contact us at 720-263-1736.