Why Social Media Marketing Needs to Be Part of Your Marketing Strategy

In today’s digitally-driven world, social media marketing is a crucial component to reaching potential customers, allowing them to explore your business and your products or services. The unique factor of the major “search-oriented” social media sites like Facebook, LinkedIn and Twitter is the ability to discover new businesses as consumers browse their everyday personal friends and interests. Social media sites offer numerous ways to acquire new customers but the most difficult part of this process is to gain the initial trust and interest of potential new customers, which poses the question, “How can I get prospective customers to connect with me and to follow my company page?” Continue reading

The Perfect Small Business Social Media Game Plan

Boulder SEO Marketing founder Chris Raulf authored this blog post for the Online Marketing Institute. Click here to view the original post on the OMI website.

If there is truth in one thing, it’s that social media is on the rise. In fact, it’s more like blowing the roof off digital marketing as we know it today. Did you know that, according to SmallBizTrends, over 85 percent of marketers view social media as a foundation for Internet marketing, but at the same time only 36 percent of marketers think their current Facebook marketing efforts are producing results. Why such a low percentage? I believe it is due to the fact that many businesses don’t have a solid small business social media marketing strategy in place. Continue reading