Social Media Marketing Stardom in 5 Easy Steps

When thinking about launching an engaging and “lead-generating” social media strategy, you have to carefully consider the wide variety of social media networks out there that your customers and potential customers are using or will be using at some point in the future. When creating your social media strategy, make sure to create buyer-persona profiles and include information about the days, or times of the days, when your target audience is most likely to frequent the respective social media networks of their choice. Continue reading

Boost Organic Search Traffic by Using the New Google Publisher Center

Do you have a bank of newsworthy content ready to share with your target audience? Are you looking for a new way to leverage your content online? There’s good news; on August 4, 2014, Google announced a new tool targeted at news publishers that will give them the “keys to the kingdom.” I recently co-presented a webinar entitled “Public Relations is Dead, Long Live Public Relations” with Marc Gutman of WildStory Media on this topic. View the recording to learn how Google highlights relevant press releases in a separate News Section of its search engine results pages (aka SERP’s). Continue reading

Boulder SEO Marketing And Carbon8 To Host Two SEO Trainings In Denver

Search engine optimization training experts Boulder SEO Marketing have teamed up with digital marketing agency Carbon8 to host two half-day online marketing workshops in Denver on October 9 and 21, 2014

Superior, CO – September 30, 2014 – Boulder SEO Marketing, a Colorado-based SEO and social media training and consulting agency, announced today that it has teamed up with Carbon8, a nationally recognized digital marketing agency, to present two half-day SEO and digital marketing workshops entitled “Search Engine Optimization 201 Workshop – Power Boost Your Visibility on Google.” The workshops will be held on October 9 and 21, 2014 at the Carbon8 offices in Denver. Registration and additional information are available at: http://www.boulderseomarketing.com/seo-and-social-media-classes. Continue reading

3 Best Practices And Tips For LinkedIn Long–Form Publishing

In a recent blog post entitled “3 Strategies to Increase Your Social Media Followers” I also discussed and shared some information on how to take advantage of the LinkedIn Long-Form Publishing Platform. This post hit a nerve since I received several emails from people who read the article and some of them even asking me if I could write a specific article about LinkedIn Long-Form Publishing best practices and tips; so here goes: Continue reading

3 Strategies to Increase Your Social Media Followers

The world has gone online and we seem to spend more time on Facebook, LinkedIn, Twitter, Pinterest, etc. than ever. I often speak with owners and marketing professionals of small and medium sized businesses who tell me that their social media marketing efforts are not yielding the desired results. It’s no surprise that they usually don’t have a solid social media marketing strategy in place and they often end up putting their newest intern in charge of social media so that at least some “stuff” gets tweeted, posted and shared in the digital world; the quality of the content seems to be an afterthought. Continue reading

Search Engine Optimization and Digital Marketing Agency Boulder SEO Marketing Announces Fall 2014 Training Schedule

Boulder SEO Marketing founder and SEO training expert Chris Raulf to teach several digital marketing and search engine optimization related classes in Boulder and Denver this fall

Superior, CO – August 30, 2014 – Boulder SEO Marketing, a Colorado-based digital marketing agency offering SEO training and consulting service to companies worldwide, announced today that it has published its fall 2015 training schedule. Additional information and registration for its online marketing classes are available at www.boulderseomarketing.com/seo-and-social-media-classes. Continue reading

7 Tools to Perform an SEO Website Analysis on the Fly

I recently received an email from the Community Marketing Manager of a translation technology company. In her email, she explained that she’s asking a small group of individuals to write about the importance of technology and tools. She was particularly interested in learning about what technologies and tools have been most crucial to the success of my company and which of them I could not live without on a daily basis. Continue reading

4 Tips to Boost Your Local Search Rankings

Getting the word out about your small local business in today’s digitally driven world can be challenging. Gone are the days when people would find you using a telephone book and simply dialing your phone number for more information about your business. Did you know that in 2013, the average number of searches performed on Google topped 2.1 trillion? With that many people turning to Google for just about everything, how do make sure your customers can find you in local searches? Continue reading

4 Online Marketing Strategies to Engage with Customers

The world has gone online and so have your customers. If you don’t take advantage of what the web has to offer in order to keep your current (and future) customers engaged then you’re missing out. Yes, I totally agree—as a micro, small or medium-sized business, it can be time consuming to implement and execute a digital and social media marketing strategy but it’s totally worth it. And if you don’t have a formal customer support or feedback process in place then some of the most common social media platforms may be a great and easy to implement option for you. Continue reading