Wednesday, October 14, 2015 in Denver
Half-day Executive Sales, Social Selling and
Digital Marketing Symposium
50% of B2B sales staff keep missing their quotas oftentimes simply because the company’s sales and marketing processes are not aligned. Sound familiar? Ask yourself: Do your sales and marketing teams work together seamlessly? Are your processes aligned so that your sales and marketing programs achieve the best results possible without dropping leads throughout the buyer journey. Nearly four out of five B2B organizations simply don’t get this process right and it’s costing them a lot of business.
Do you work for a more traditional marketing, public relations or even a web design agency that’s been around for awhile? Are your existing and potential new clients starting to ask for help with their search engine optimization (SEO)? I bet they are. I’ve recently seen a big increase in requests from agencies to teach them our SEO methodology so they can increase their offerings without having to outsource these tasks to other SEO agencies. Continue reading
The internet has completely changed how buyers behave. Today our smartphones are our truth-tellers as we surf the internet for answers and opinions on what to believe and buy.
Marketers now must reach buyers much earlier in their journey if they want to stand out from competition. Inbound marketing is the only methodology keeping pace with consumers who are tuning out company-centric advertising, and instead are looking for their own answers. Continue reading
Well, it depends. If you’re not at all interested in digital marketing, or believe that search engine optimization (SEO) is rocket science and only highly paid agencies can get it done right, then probably not. However, if you’re in charge of getting your website to rank well in online searches for your target keywords and phrases and you’re interested and open to learning how to do it and have fun with it, then yes—SEO training is right for you. Continue reading
Hands down, LinkedIn is the largest professional social media network in the world with more than 347 million users worldwide as of April 2015 and it consistently ranks the highest among social media platforms for its B2B lead generation value. Despite these facts, millions of otherwise savvy business professionals from around the globe do not understand how to use this tool effectively. For the majority of professionals, LinkedIn is seen as a large job board only used when searching for a job or new employee, but LinkedIn can offer tremendous business opportunities for those looking to generate new customers and grow their business online. Continue reading
Google loves when people love you on social media. Period. The search giant has made it clear that it pays close attention to how people engage with you on social media. User interaction is a very strong ranking signal in Google’s algorithm and you can easily score tons of “SEO points” by implementing an engaging social media strategy. But where do you start and what does it take to succeed? Continue reading